(To check out the campaign, click here)
Post Mortem
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| Douglas Michel and son in their +2 Shirts of Seduction Photo Credit: Heather Michel. |
Proposed Timeline
Feb 01-12: Pre-Order Campaign
Feb 27: Shirts received from screen printers
Mar 03: Orders packed and shipped
Actual Timeline
Feb 01 - Pre-order campaign launched with an original end date of Feb 12
Feb 10 - Campaign extended to Feb 19 to allow for potential interest following RadCon
Feb 19 - Campaign closed
Feb 20 - Final order submitted to the screen printing company with a Mar 06 completion date
Mar 05 - Order completed and picked up
Mar 05-07 - Orders packed and shipped; Emails with tracking numbers sent
Mar 07-12 - Orders received; most arrived on the 8th, the last one was received on Mar 12.
Campaign Financials
Gross Sales
$447.00 for 24 shirts ($18 for XS-XL, $21 for 2XL-4XL)
Expenses
$17.77 PayPal
$245.47 Production
$68.15 Processing
Balance delivered to Two Bards: $115.61
Percentage of Gross Sales to Two Bards: 25.9%
(an additional $110.85 was collected in shipping and a total of $111.25 was spent on shipping. The extra $.40 was counted as a processing cost).
Uh-oh Moments
When calculating PayPal's cut, I forgot to take into account that higher international shipping cost means a higher PayPal fee.
When doing a personalized quote to an international destination, USPS gave a quote for international 1st class mail, but when it came time to purchase it, the option was not available. The order cost the original shipping price which was much greater than the shipping fee collected.
Slight confusion over how to transfer funds to Two Bards, but we worked it out. Next time, I'll ask for that info upfront.
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